The Weblog
This page contains news, event information, and other items added by Ian and Adam, the resident farmers at Old 99. We send out a message every week, but most are set with a delete date about two weeks later. I archive some of the posts if they have content other than weekly availability of produce and meat.
You can send me questions too, which if they are of a general nature, I can post to this Old99 blog.
Old 99 Farm, Week of Feb 24 2013
This post expired on February 25, 2023.
It’s going to be mostly a crib this week from the worlds most favoured environmental website. About? Yes about you and what you think about Climate Chaos. How is that related to food you ask, and especially in Canada? (clues: tarsands, water, global supply chain)
But before I line in a few juicy quotes, the link for food this week is the same as last: www.old99farm.locallygrown.net. (Special on eggs is over but we still have eggs!)
“You’d think it would be pretty obvious that the public is not going to be concerned about an issue unless one explains why they should be concerned about an issue. And the social science literature, including the vast literature on advertising and marketing, could not be clearer that only repeated messages have any chance of sinking in and moving the needle,…”
“The two greatest myths about global warming communications are 1) constant repetition of doomsday messages has been a major, ongoing strategy and 2) that strategy doesn’t work and indeed is actually counterproductive!”
“The stunning increase in extreme weather events — 25 disasters exceeding a billion dollars in the past two years — which had long been predicted by climate scientists, has not gone unnoticed by the public”: (see graphs on website: a majority think carbon based climate change made the storms worse).
“If you want to find anything approximating even modest, blunt, science-based messaging built around the scientific literature, interviews with actual climate scientists and a clear statement that we can solve this problem — well, you’ve all found it, of course, but the only people who see it are those who go looking for it.”
“Of course, this blog is not even aimed at the general public. Probably 99% of Americans haven’t even seen one of my headlines and 99.7% haven’t read one of my climate science posts. And Climate Progress is probably the most widely read, quoted, reposted, liked and retweeted, climate science blog in the world.”
Where is that?
http://thinkprogress.org/climate/2013/02/24/1631171/apocalypse-oscars-media-myth-constant-repetition-doomsday-messages-climate/